Communications Committee Report
Wednesday October 29th, 2014 6:30pm
1- Social Media Analytics
- Both Facebook and Twitter follower numbers are up. Photos and special events seem to generate the most engagement.
- Twitter should be used as more of a daily communication tool. The Committee would like to promote OSCA’s twitter account as a way of getting important current updates.
- Communications Committee would like to ask the board for money to boost posts on Facebook each year to line up with special dates/events to increase likes & engagement. The Committee would like to consider boosting posts strategically to promote programs that are low or to promote upcoming events.
- The committee would like to try boosting posts for the winter 2015 program guide in November/December.
- It was suggested to include a URL to know if people are finding out about the guide through the boosted post.
- The Committee would like to consider creating an advertising budget for social media.
- Decision: Christy will bring a decision item to the Board to give Communications Committee funds to boost some posts for the winter 2015 guide.
- Two of the same links will be posted, one that is not boosted and then a few days later one that is boosted, to see which gets more engagement.
2- Website analytics
- There is the ability to get very specific information on the analytics of the website.
- There are several hundred hits every day.
- The Committee would like to keep getting updates on website analytics each month.
3- Content Audit of Website- update
- Chris and Kathy have been steadily streamlining the site content and layout, particularly of the front page.
- Christy will ask Special Events Committee leads to add a description for special events when sending posters and/or photos to Kathy.
4- Communications Strategy update
- The Communications Strategy is coming and will be able to go to the board soon.
- The Strategy will go back to what was covered at the strategic planning retreat. There will be attempts to tie it in with OSCA’s other priorities.
- Decision: Nick will hold a meeting in mid to late November with those who signed up to work on the strategy. They will create an initial draft.
5- Registration system
- Demos for two registration systems, ASAP and RegPacks, will probably happen within the next month. Christy will arrange and invite members of both Program and Communications committee.
- It was suggested that actual tests of programs could be conducted as well.
- Mike Tait of Dovercourt is working on having Legend come to Canada. Allen, Christy and others on the e-Reg subcommittee feel it may be too expensive and more than OSCA needs.
6- Mail Chimp Update
- Mail Chimp could not integrate with E-reg so it has not been used.
- Constant Contact is also another possible mail sender.
- The Committee would like to wait to choose a mail service until OSCA has switched over to a new registration system.
- Non-communications related promotionsOSCA is going to be getting on Hopewell’s E-newsletter. This will be a way of promoting OSCA’s programs to the school community.
- Book marks, calendars or other paper formats would be helpful to promote special events and new program guides.
- OSCA could reach out to Westboro Academy as well to be part of their newsletter.
Program Committee Report
- Program Guide Winter 2015
- 1 There has been a focus on two main areas of programming for the Winter 2015 program guide; mom and baby programs, and 50+ programs.
- 2 Christy will give a verbal update as to the status of designing the guide.
- Registration Systems
- 1 There will be registration demos for Program Committee and Communications Committee on Nov 17th of ASAP and Reg Packs registration systems.
- After 4
- 1 There is a new After 4 policy on late payment of fees:
- Payments made after the 15th of the month-$25 fee.
- Payments two months behind-$25 + $25 + all arrears settled. Plus- advance payment necessary for all future registration.
- Further late payments may result in loss of spot in After 4.
- 2 OSCA staff have been concerned with the quality of the After 4 program. To address this issue:
- OSCA coordinators and senior staff will be meeting to brainstorm how to improve the program.
- Overall investment in staff training is imperative. Training and team building workshops will begin regularly to increase staff knowledge and engagement.
- There will be increased focus on recruiting new staff to ensure appropriate hiring.
- Programming will also be a new focus
- Separate consideration will be made for Southminster.
- 1 There is a new After 4 policy on late payment of fees:
- There will be a survey in December of OSCA’s programs. There will be a separate survey for After 4, child programs and adult programs.
- The new Administrative Coordinator of Programs and Communications has been hired. Amanda Bednarek started in the position on Monday November 10th.
OSCA Special Events Committee Report
Nov. 16th 2014
- The Halloween Party was a great success. Bylaw did come and give a warning, but the windows were open and as soon as they were closed bylaw felt the noise was fine. We will make sure the windows are closed at future events and that at a courtesy neighbours are given a flyer with date and time information of upcoming events. We would like to make this an annual or semi annual event. Check out the Facebook photos to see what an amazing party it was.
OSCA Shop Your Local Talent Christmas Craft Show.
- Nov. 23rd
- All of our tables have been sold. We have 42 local artists and artisans and their one of a kind creations. Not to be missed
White Christmas at the Mayfair
- Dec. 7th
- 4 p.m. door open at 3:30.
- An unofficial sing along and a great chance to see a classic movie on the big screen. Tickets are 10 dollars and can be purchased online, at the firehall or at the Mayfair the day of the event. Door prizes and the Hopewell Glee Club will perform before the show. This is a family friendly event; so bring the kids (probably best suited for those over 6)
Breakfast with Santa
- Dec. 14th, 10:30am-12:30pm
- We can still use volunteers to help with this event and we also have a Santa, but he does have a family affair he would like to attend. If anyone would like to be Santa please let Christy know.
- We have decided that with so many events we need some help with postering. We would like to ask committee members and board members to consider taking a few posters with them for each event and to put them up in their neighbourhood. Bank St. take down is on the 1st and the 15th of each month if you are putting them up on Bank. St. Many hands make light work, and if everyone took 3-5 that would be wonderful.
- We had a discussion about the upcoming Spring Dance and so far Dance Icons theme to beat.
- We also had a brief discussion about a new event, the OOS Amazing Race. More TBA.
Traffic Committee Report - November 2014
A Dazzle of Zebra Stripes
By Winnie Pietrykowski
This last month they seem to be popping up everywhere: zebra stripes at Aylmer & Bank and lately Sunnyside & Riverdale and yet another dazzle a little further south at Cameron & Riverdale – the latest arrivals in a series of recommendations originally endorsed by OSCA in 2012.
We seem to be on a roll! The Annual Report of the Lansdowne Transportation
Management Operations Committee (LTMOC) is due in April 2015 and now that “big event” planning and the Redblacks season is under control, “everyday operations” will attract more of the limelight and the attention of the City and LTMOC (not all our traffic recommendations come under the Lansdowne Monitoring Plan, some sit squarely with the City and its response to increased traffic in OOS).
By now you may have noticed that the lights at Bank & Sunnyside have an advanced pedestrian signal. This same option is under consideration at Sunnyside & Riverdale. Also under review is the automatic activation of pedestrian crossing signals when the light turns green at all traffic intersections along Bank. And yes, maybe more dazzles: east-west crosswalks at Willard and Fairbairn (close to the Firehall).
Recently, OOS residents, the Traffic Committee, the Executive Director of OSCA and program coordinators met with Kerry-Lynn Mohr, a Traffic Specialist with the City of Ottawa to address some of the more immediate concerns along Sunnyside between Bank & Riverdale.
Some of the proposals include: changing parking hours on Willard from 3 to 2; moving permissive parking on Willard from the west side to the east side of the street, allowing for more drop-off room for the daycare further down from the corner of Willard & Sunnyside where both the stopping and the parking is proving hazardous; maintaining a no parking zone on the west side (again on Willard) to allow for better visibility for north bound traffic; relocating the existing No Parking sign at Bellwood & Sunnyside another 6m west (to improve visibility for north bound cars turning left on to Sunnyside); and a parking permit zone for the Firehall on the west side of Fairbairn Street.
And the list goes on, including a painted bulb out on the south east quadrant of the intersection of Glen & Seneca, and the installation of “Stop Ahead” warning signs on both sides of Riverdale as cars approach Cameron Street.
So stay tuned. We continue to work on traffic recommendations developed by you and endorsed by OSCA. We plan to be included in LTMOC’s Annual Report in 2015 and to make a guest appearance at the Transportation Committee where the Annual Report will be presented.